Located on the world famous Las Vegas Strip at Harmon Boulevard, the immense curved LED display is the largest in Las Vegas. Built by Yesco Signs, the LED display is the main attraction, and the principle feature of the building. This is the first building designed by Mendenhall Smith around the use of LED signage.
Extensive steel framing with some masonry walls. The lateral system consists of some deep steel truss moment frames to provide open floor spaces, some exposed steel braced frames, and masonry shear walls. A steel space frame is used to provide support for the 70 Foot tall rooftop curved LED screen.